Friday, March 24, 2017

Crazy Camo? Not So Crazy

You’ve seen the recent fashion/apparel trends: MA-1 flight jackets, desert boots, and boonie hats; which have all been hot sellers consistently for years. But one thing that nobody expected was the breakout of the colored camo. Although we’ve carried these colors for years, they have never had the same hype. The crazy camo is killing it right now as well! It started with the music video for Yamborghini High by the A$AP Mob but is picking up steam and becoming more of a mainstream thing now. If you haven’t seen the music video yet, I have a link to it below:

You’ve seen the trend, you’ve seen the video, so now here are a few tips on how to keep up with the game, and stay ahead of the curve.

Play It Up – Some of the biggest artists in music are wearing our stuff right now, so what better opportunity is there to sell more clothing than to share a testimonial or an image? Kanye is wearing Rothco, Big Sean is wearing Rothco, Justin Bieber is, you get the picture. But it’s not just about the music. You can see cameos of Rothco items in popular TV shows and on athletes. Camouflage and military fashion is clearly on the up and up, so why not play it up?

Market in Conjunction – Now that you know about the current trends, what’s the next step you ask? You’ve been selling and marketing the items separately, but have you tried merchandising them together? Someone can throw together a pair of colored camo BDUs, a blank T-shirt, an MA-1, and a pair of desert boots and call that an outfit. You can throw together the same items and call it a display.

Make it Your Own – Just because Rothco doesn’t do any embroidery or screenprinting in-house doesn’t mean that you can’t. These items don’t necessarily need to be sold blank. You can personalize them however you see fit and sell them that way. Add your logo, add a print, add your customer’s logo, whatever you want. It’s entirely up to you.

Color Coordinate – As you know, we have over 30 different camo colors, some of them unique to specific product lines, but we do offer full lines for certain colors. Take Sky Blue Camo for instance. We have BDU pants, BDU shirts, shorts, T-shirts (long & short sleeve), tank tops, boonie hats, low profile caps, and bandanas. Obviously, this is not true for all colors, but anything that’s popular has a T-shirt, a bandana, and a boonie hat at the very least. A one stop shop for all your favorite camo gear? What more could you ask for? We are the source for crazy camo!

It’s 2017, camo is not just for military and practical applications anymore. It’s a fashion statement. We’ve seen this trend before, but we’re seeing it again. Now is the time to jump on the bandwagon! Showing your customers that you have the inventory and that you have all the latest & greatest will win you brownie points.

Justin Hum @ Rothco

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Tuesday, March 21, 2017

Rothco's Big & Tall Catalog

Did you know Rothco carries items up to 9XL? Rothco prides itself on service and selection and our Big and Tall section is no different. Our newly updated category features over 30 of our most in-demand items in extended sizes and lengths. View our entire collection of our Big & Tall section with our latest interactive digital catalog

Click On Your Favorite Items and Find Them At 

Remember Rothco Dealers...
You can build you very own interactive catalog at

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Thursday, March 16, 2017

Leone's List: 5 Rothco Items for Spring

Spring is right around the corner and after that second helping of Winter we just had it can't come soon enough if you ask me. One of the perks of working for Rothco is that I can get up close and personal with gear and test it out for myself as it comes in the door. I've put together a short list of 5 Rothco items that I think are must-haves for Spring:

1. The New Lightweight MA-1 Jacket - I purchased one of the Sage Green Lightweight MA-1's for myself the day we received them in stock. It's the perfect Spring jacket because of its versatility. It's lightweight for those days where you think to yourself "Is it warm enough to go out without a jacket? Should I take one just in case?" and it fits perfectly over a hoodie for layering if it's particularly cold.

2. Shoulder Duffle Bags - I generally put the Medium Transport Pack on any list of "must-have Rothco items" (I own 3 of them) but my second favorite Rothco bag is the Shoulder Bag. I travel on the lighter side but the 19" canvas duffle makes the perfect overnight bag and you can always step up to the 24" version if you need some extra room. They also make great gym bags.

3. The Classic Duck Boot - You know what they say... April showers bring May flowers, so for the rainy months the Duck Boot is perfect. I'll wear these as everyday boots if it's rainy because 1. they're super comfortable and 2. they're waterproof.

4. Rothco Operator's Cap - I'm partial to the Black Operator's Cap with the embroidered U.S. Flag on it but really any of the 20+ styles and colors of Operator Cap will do.

5. Rothco's Vinyl Ponchos - I honestly don't know why anyone wouldn't have one or two of these tucked away in their car or truck. Why would you let a little rain ruin a good time? If there's a festival, concert, parade, or sporting event that you're going to and rain is in the forecast, don't get caught without one of these. While I prefer the lighter ones, the heavier duty rip-stop ones might be a better way to go for others.

Matthew J Leone - Rothco

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Monday, March 13, 2017

Blizzard Survival Tips

With spring just around the corner, winter needs to give us one more snow storm to remind us that the warmer weather isn't here just yet. Blizzard warnings have been issued for part of the Northeast
coast, with more that a foot of snow predicted. As the Northeast prepares for Winter Storm Stella, here are some blizzard survival tips:
  1. Prepare an Emergency Kit
    Your emergency kit should include basic first-aid items, flashlights, matches, extra batteries, a shovel and a multi-tool.
  2. Stock Up on Food and Water
    Make sure you stock up on your favorite foods and non-perishable food items. When you're stuck in the house all day, you'll want to make sure you have plenty of snacks. You'll also want to make sure you stock up on extra water, with the chance your pipes might freeze and not having access to tap water.
  3. Layer Up in Warm Clothing & Blankets
    There are chances you might lose power and heat in extreme conditions so you'll want to keep yourself as warm as possible! Start a fire in the fireplace, throw on a Rothco Heavyweight Flannel and snuggle up in your favorite blanket. If you're headed outside you'll want to put on more cold weather gear such as Rothco's Spec Ops Tactical Soft Shell Jacket, Cold Weather Boots, Cold Weather Gloves and of course a warm Hat
  4. Stay Informed of Weather Warnings and Travel Bans
    Keep a solar/wind up radio handy in case of power outages, this way you're able to stay up to date with weather alerts and information from local radio stations. If you don't have a solar radio, prepare by having your cell phones and electronics charged.
  5. Watch Out for Frostbite and Know the Signs 
    Frostbite is most common in your fingers and toes and occurs when the skin is exposed to extreme cold temperatures for too long. Signs of frostbite include numbness, your skin turning a pale yellow or white and then turning blue or black, hardening of your skin and in severe cases, blistering after rewarming. 

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